Creating User Experiences Backed by Research
Modern UX Research & Strategy Solutions
We design user focused digital experiences through in depth UX research, strategic planning, and design systems that improve usability, enhance user satisfaction, and drive measurable business growth through data driven insights.
User Research & Insights
Scalable UX Frameworks
Usability & Accessibility
Experience Optimization
Custom UX Solutions for Every User Experience Need
User Journey Research
Research user behavior to improve usability and digital experiences.
Enterprise UX Strategy
Scalable UX systems designed for complex business platforms.
E-Commerce Experience Design
Optimize shopping journeys for smoother user interactions.
Service Experience Design
Build seamless digital experiences for booking and service platforms.
FinTech UX Solutions
Design secure and intuitive financial user experiences.
Custom UX Solutions
Tailored UX strategies aligned with business and user needs.
Our UX Research & Strategy Process
Discovery & Research
Understand user behavior, business goals, and usability challenges.
Strategy & Planning
Define user flows, experience goals, and research priorities.
UX Design & Prototyping
Create intuitive interfaces and testable user experiences.
Usability Testing
Evaluate interactions and identify experience improvements.
Experience Optimization
Refine user journeys based on research and feedback.
Continuous UX Improvement
Improve usability through ongoing testing and insights.
Why Businesses Invest in UX Research & Strategy
Research-driven user experience strategies
Improved usability and user engagement
Modern and intuitive interface experiences
Smoother user journeys across digital platforms
Data-backed UX decision making
Scalable experience frameworks
User-focused strategies for better conversions
UX Strategy for Growth
Media Melon
2018Project Description
A+E Networks, Zype, Cineplex, Jio (JioCinema), and Tele Cine analytics solutions for OTT and streaming platforms, delivering video and ad event tracking, playback monitoring, QoS analytics, and real-time performance insights across multiple devices and services .
Technology
Aha TV
2019Project Description
Telugu-language OTT platform offering movies, originals, and short-form content with SVOD, AVOD, and hybrid freemium tiers, along with localized subtitles and multi-profile support.
Technology
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Marquee TV
2018Project Description
Subscription-based streaming platform for opera, ballet, theater, concerts, documentaries, curated playlists, and premium arts & culture content.
Technology
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HereTV
2020Project Description
OTT streaming platform offering live channels, on-demand content, original programming, multilingual support, personalized recommendations, and real-time analytics.
Technology
Chorki
2018Project Description
Regional OTT streaming platform offering movies, series, and documentaries with AVOD/SVOD monetization, multilingual support, subscription management, and global content delivery.
Technology
Indian Telecommunication Service (ITSA)
2025Project Description
Government telecom platform for cadre management, staff communication, training records, elections, announcements, document access, and member engagement for ITS officers.
Technology
CEA (Central Electricity Authority)
2024Project Description
Government utility platform for managing power sector operations, regulatory processes, data management, reporting, and administrative workflows within the electricity sector.
Technology
Theriome
2023Project Description
Precision medicine platform for multi-omic testing, metabolic analysis, microbiome insights, patient data management, medical reporting, and personalized health recommendations.
Technology
Recon-3D
2018Project Description
3D scanning application that combines photogrammetry and LiDAR technology to create accurate 3D models with cloud or on-device processing and export capabilities.
Technology
My Outdoor TV
2016Project Description
Outdoor streaming platform offering hunting, fishing, and shooting content with on-demand videos, exclusive shows, and premium entertainment for outdoor enthusiasts.
Technology
Imwow
2018Project Description
Online health and fitness platform focused on weight loss, wellness programs, personalized fitness guidance, and healthy lifestyle management .
Technology
Cott
2025Project Description
OTT streaming platform for on-demand video content with video playback, subscription management, content categories, watch history, and secure user authentication.
Technology
RightLife
2018Project Description
Health and wellness app integrated with Google Fit and Health Connect for tracking sleep, workouts, meditation, health insights, goal management, and analytics dashboards.
Technology
Patient-Doctor Comm. App for SGPGI
2025Project Description
Healthcare app enabling doctor-patient communication, medical record access, prescriptions, diagnostic reports, CR-number login, and secure health data management.
Technology
EaseMyTrip
2018Project Description
Travel booking app for flights, hotels, buses, and holiday packages with integrated chat, video content, third-party APIs, and optimized performance for seamless user experience.
Technology
IITIIM Shaadi
2018Project Description
Alumni matrimony platform with profile matching, partner search, subscription plans, secure payments, OTP verification, and real-time chat for seamless matchmaking.
Technology
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U-Tours
2024Project Description
Travel planning platform for booking hotels, flights, meals, and cabs with route management, maps, itinerary customization, real-time guide collaboration, and AWS-powered Node.js backend.
Technology
Switchtell
2021Project Description
Audio and video calling app for Android & iOS featuring real-time messaging, Jitsi video conferencing, Linphone SIP voice calls, Socket.io chat, and a scalable Node.js backend for seamless communication.
Technology
Poultry Works Africa
2024Project Description
Poultry Works Africa is a poultry farming and agribusiness website that provides day-old chicks, poultry feeds, medicines, hatchery services, farming equipment, and agricultural support solutions for commercial and small-scale poultry farmers across Africa.
Technology
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DFS Zimbabwe
2026Project Description
DFS Zimbabwe is a corporate website that showcases the organization's services, projects, and business information, providing visitors with company insights, contact details, and industry-focused solutions through a modern, responsive web platform.
Technology
Asli Ayurveda
2024Project Description
Built and enhanced a wellness platform for Ayurvedic medicines, herbal cosmetics, and nutraceutical products featuring product catalog management, customer engagement, inquiry handling, content delivery, and private-label manufacturing workflows.
Technology
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Saudi Wildlife
2024Project Description
Built an immersive AV/VR application featuring 3D virtual environments, 360° content viewing, multimedia streaming, interactive user experiences, and optimized mobile performance for realistic virtual engagement.
Technology
Seoul
2024Project Description
Built an immersive AV/VR platform featuring 360° virtual experiences, interactive 3D environments, spatial audio, multimedia streaming, and real-time user interactions. Optimized application performance for seamless VR navigation and enhanced user engagement.
Technology
SahiCoin
2024Project Description
Built and maintained a Web3 social finance application that allows users to follow market experts, track portfolios, consume financial insights, and explore cryptocurrency and blockchain ecosystems through a community-driven platform.
Technology
Glass
2023Project Description
Contributed to a Web3-based creator platform that allows users to create, share, and monetize digital content through blockchain technology. Implemented features related to wallet authentication, NFT-based ownership, creator engagement, decentralized content management, and real-time user interactions.
Technology
SimpleSwap
2024Project Description
Developed and maintained a blockchain-powered cryptocurrency exchange application that enables users to securely swap, buy, and sell digital assets across multiple blockchain networks. Implemented wallet integration, real-time exchange rates, transaction tracking, crypto asset management, and seamless user experiences for decentralized finance (DeFi) operations.
Technology
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EAAcademy
2019Project Description
EAACAdemy is a feature-rich e-learning mobile application for Android and iOS that enables users to access online courses, stream video lessons, track progress, receive notifications, and enjoy an engaging and seamless learning experience.
Technology
KRON 4
2020Project Description
Direct-to-consumer local news platform offering live newscasts, video archives, hyper-local community feeds, weather updates, and emergency alert coverage.
Technology
KTLA 5
2021Project Description
Local news streaming platform offering live newscasts, on-demand videos, weather updates, traffic dashboards, community alerts, and personalized content.
Technology
Moto America
2018Project Description
Motorsports streaming platform providing live races, on-demand highlights, multi-angle viewing, real-time rider telemetry, and low-latency streaming experiences.
Technology
La Liga
2021Project Description
OTT streaming platform offering live matches, on-demand replays, real-time statistics, personalized content feeds, and immersive fan engagement experiences.
Technology
RugbyPass
2026Project Description
Subscription-based rugby streaming platform offering live matches, highlights, news, analysis, podcasts, fan engagement features, and on-demand content.
Technology
Supercross
2018Project Description
Direct-to-consumer streaming platform for live racing events, on-demand race archives, rider statistics, multi-angle viewing, and real-time leaderboard updates.
Technology
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Professional Fighters League (PFL)
2021Project Description
Free OTT platform providing access to live MMA events, fight archives, original programming, behind-the-scenes content, and real-time fight analytics.
Technology
Monumental Sports Network (Monumental+)
2020Project Description
Sports streaming platform offering live games, highlights, original content, multiview streaming, betting integration, real-time notifications, and cross-device viewing experiences.
Technology
Charzenet
2024Project Description
Content publishing platform for news articles, blogs, trending stories, category management, search, bookmarking, notifications, and user engagement features.
Technology
NEOU
2018Project Description
Fitness platform offering live and on-demand workout classes, expert-led training sessions, and flexible fitness programs accessible anytime, anywhere.
Technology
100MB
2018Project Description
Cricket platform offering live scores, ball-by-ball commentary, fantasy cricket, player stats, exclusive videos, fan engagement, polls, quizzes, and real-time updates.
Technology
Scanamaze
2025Project Description
3D scanning and modeling platform for generating interactive digital models with advanced rendering, visualization, media management, and asset processing capabilities.
Technology
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Homes Infra
2025Project Description
Construction and interior design platform for project planning, design exploration, service booking, interior customization, and connecting users with professionals.
Technology
Tracer
2018Project Description
E-commerce app for shoes and fashion products with product browsing, wishlist, cart management, order tracking, secure payments, and enhanced shopping experiences.
Technology
Digital Seller
2025Project Description
SaaS-based e-commerce platform for creating online stores with inventory management, order tracking, payment integration, customer engagement, and business analytics.
Technology
Agar
2025Project Description
Hotel booking platform for property discovery, accommodation reservations, availability tracking, user reviews, and seamless booking management.
Technology
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About UX Research & Strategy
Answers to your
burning questions
Everything you need to know about our services, process, pricing, and support.
UX research prevents expensive rework. It validates user needs and ensures every design decision supports real user behavior and business objectives.